In Memory of Chase: The Heart, Soul, and Eternal Legacy of Our Brand

On June 19th, our world became much darker. Our Chase —

the face, soul, and main inspiration of our brand — 

crossed the rainbow bridge. 🐾🕊️

To some, this might seem like just a sad story about the loss of a pet, but to me and our entire team, Chase was much more. He was my main hero. It was for his sake that I once started this difficult journey, deciding to create natural dog treats that would bring animals genuine joy and benefits. Every step I took, all the work on the recipes, and every small victory, I owe to him. This brand was created by his paws.

A Bitter Moment and an Unfulfilled Promise

My heart is broken by the realization of how unfair and unpredictable life is. Just the other day, I received the long-awaited samples of our finished product. Everything was finally completely ready.

But I was too late. I didn't make it in time to send them to Chase.

The realization that he never got to try the very thing this was all once started for brings me incredible, gut-wrenching pain. I am haunted by the thought that I never managed to fulfill the promise I made to him during his lifetime — to personally treat him to the result of our hard work, hug him, and see him rejoice.

Our Mission Continues: Healthy Treats with a Soul

But even through the tears and this deafening silence, I know one thing: we have no right to stop.

We are now literally one step away from launching our brand of healthy treats. And now this launch is no longer just a business project or personal ambition. It is my sacred duty to Chase. It is my main promise to him, which I am bound to keep, even though he is no longer by my side.

We will see this through to the end. We will make the brand exactly as he deserved to see it during his lifetime. The memory of Chase, his warmth, and his devotion will live on in every package of our snacks we create and send to your beloved pets. He will forever remain the heart of our company.

Run free across the rainbow bridge, my ultimate inspiration. I will do this for you. 🤍