The Cultured Dairy Breakthrough in Canine Wellness.

We created a new standard of care: hypoallergenic, high-protein, and low-fat functional dog treats. Crafted entirely from 100% human-grade ingredients, our recipe is built on a premium, highly digestible Canadian cultured dairy base.

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  • 100% Human-Grade Ingredients

  • Hypoallergenic Cultured Dairy Base

  • Zero Artificial Additives

  • Proudly Crafted in Canada

  • Dogs actually love them

    Unmatched natural palatability. Our rich, easily digestible cultured dairy base is combined with real wild blueberries and functional botanical extracts, providing a mouthwatering aroma and crunchy texture that dogs instinctively crave.

  • Natural ingredients

    From our premium Canadian cultured dairy base to our functional active nutrients, absolutely every single component in our recipe is sourced strictly from human food supply chains. No artificial additives, fillers, or grain.

  • Healthy everyday treats

    Guilt-free daily vitality. Unlike standard commercial treats that are high in fat and heavy carbohydrates, our highly digestible recipe is low-fat and low-calorie, designed to support your dog's wellness every single day without risk of weight gain.

  • Made in Canada

    Crafted under strict quality assurance standards in Canada.

Bits of Joy was born out of love for our Chase, who suffered from canine hepatic lipidosis.

We discovered that premium fermented cottage cheese is a unique superfood. It contains a single-source casein protein with virtually zero lactose, which is exceptionally easy on canine digestion and rich in natural minerals.

Our goal is to build a transparent and sustainable brand. 

We source Canadian ingredients from local producers and are actively working on playing an important role in protecting our planet in the future by integrating zero-waste upcycling technologies into our supply chain.

Hypoallergenic Single-Source Casein Protein | High Protein | Grain Free | Low Fat | Targeted Functional Support

Methods of Use

  • Training

    Highly motivating rewards that hold your dog's complete focus during training sessions.

  • Everyday Rewards

    The healthiest, guilt-free way to show your love throughout the day.

  • Healthy Snack

    A light, easily digestible, and bio-active treat between regular meals.
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Why Retailers Choose Bits of Joy

  • Human-Grade Revolution:

Ride the pet humanization wave. Modern pet parents demand the exact same ingredient and safety standards for their dogs as they do for their human families.

  • Functional Wellness Boom:

Tap into the fastest-growing pet market segment. Consumers are moving away from empty snacks and actively seeking targeted health benefits like brain support, anxiety relief, and digestion care.

  • Clean Label Standard:

Align with the conscious buyer. Our minimalist, clean label and transparent ingredient list build instant shelf trust.

  • Attractive Margins:

Capitalize on premium positioning. Enjoy competitive wholesale pricing structures designed to maximize your retail profitability and support high-end brick-and-mortar margins.

  • Reliable Traceable Supply:

Eliminate supply chain risks. We source our premium dairy base from local Canadian farms, ensuring consistent production pipelines, complete traceability, and reliable logistics.

Support Our First Production Run

Example Product Title

$19.99

FAQ

  • Our first commercial production run is scheduled for early fall. All pre-order backers will receive absolute shipping priority and regular email updates on our progress.

  • We are currently in the process of conducting official shelf-life testing and expect a stable, natural shelf life of approximately 12 months when kept sealed in a cool, dry place. No synthetic chemical preservatives are added.

  • Yes, we offer attractive margin structures and wholesale catalogs for pet boutiques, clinics, and retail partners. Please fill out our partner form to receive details.

  • Please fill out our partner form below, and we will be delighted to get in touch with you to discuss the details.

  • For pre-orders, there is no minimum order. For wholesale partners, our starter kits begin at low, trial-friendly volumes.

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